Growing a Global Produce Brand for Fruits Life
Fruits Life is the official distributor of fresh vegetables and fruits from Europe, Africa, Southeast Asia, and Oceania. The client came to us for the development of a website to help find suppliers and enter the wholesale market.
Goals & Objectives
Project Workflow
Fruits Life is a small group of companies supplying fresh fruits and vegetables. They didn’t have a website before but had a strong desire to grow and develop — just like now!
We implemented the following sections:
- About the Company: Information about the team, partners, and suppliers.
- Product Catalog: Fresh fruits and vegetables.
- Other Products: Retail items such as avocado oil, teas and herbal blends, cereal additives, and dried fruits.
- Services: Warehouse and cold storage rental, cargo transportation across the Russian Far East — with an easy-to-use request form.
- For Foreign Suppliers: A concise summary of the most important site information and a call for cooperation.
PPC
Next, we proceeded to set up and launch contextual advertising. With a limited ad budget, we needed to generate wholesale inquiries for Fruits Life’s fresh fruits and vegetables.
And we succeeded! We received 24–25 leads per month at a cost of 2-3$ each.
To engage our target audience—wholesalers—it was important to highlight in the ads that the company is a “dealer” or “supplier directly from producers.” We also emphasized key benefits like fast shipping, warehouse availability, installment plans, VAT, and so on.
On the website, we included a “Request Price List” button that requires users to provide contact information in exchange.
This creates a sales funnel: find all suppliers → receive price lists → analyze → negotiate → choose a supplier.
Custom Landing Page
After the successful collaboration on the main site, the client decided to keep going and create a dedicated landing page to promote their single product — Avocado Oil.
We chose to develop a high-converting one-page website with a custom design to showcase the oil in all its glory and motivate users to make a purchase.
In the first section, all attention is focused on an interactive liquid element that represents the oil. It moves with every mouse hover and flows smoothly from block to block as you scroll, changing its shape. We preserved this feature in the mobile version as well! This keeps users’ attention locked on the product and increases their desire to buy the longer they stay on the site.
Another highlight is the “drum” feature, which displays the benefits of Avocado Oil. By scrolling through it, users can explore all the useful properties of the product.
The landing page also includes multiple call-to-action forms: “Buy” buttons, “Contact Us” links, a “Learn More” section, and an option to place an order via WhatsApp.
SMM
With the conversion-focused landing page ready, we launched the promotion! This time, we developed a content strategy for Instagram and started targeted advertising.
Although Avocado Oil is a very healthy product, it’s relatively unknown and faces lots of competition on platforms like iHerb.
Here’s what we came up with to build brand awareness for the oil on Instagram from scratch:
- Developed a content plan featuring creative posts, including recipes and more
- Created a visual concept and organized a photoshoot
- Wrote a creative brief for a promotional video and a stop-motion style clip
- Collaborated with a healthy lifestyle influencer and held contests
Schedule free marketing consultation
Learn how to stop wasting ad spend and turn marketing into real profit
Start growing your business today with WEB ALTERNATIVE
Ready to stop wasting budget and start seeing real ROI?
Tell us about your project — and get a free forecast