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Google Ads for Medical Clinics: Case studies

Medical Google Ads Case Study

Our client is a Florida-based network of medical wellness clinics specializing in anti-aging programs, weight-loss therapy, regenerative medicine, and aesthetic treatments. They serve adult men and women across the U.S. through local clinics and nationwide telemedicine.

The brand is well established, with tens of thousands of patients served and over 1,500 five-star reviews. However, their Google Ads performance did not reflect real market demand.

Before working with us, Google Ads campaigns were active but extremely inefficient. Despite significant ad spend, most incoming leads were low quality and rarely converted into actual clinic visits.

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Our objectives included

Increase the number of qualified leads for key services
Eliminate wasted ad spend and focus the budget on conversion-ready users
Localize Google Ads campaigns across 5 active markets in Florida
Build a stable and scalable Google Ads structure based on real user intent

Cost Estimation

Before launching the optimization phase, we prepared a performance forecast and cost estimation for the medical niche. This allowed us to model realistic lead volume, expected cost per lead, and budget efficiency — and align expectations before scaling the campaigns.

Main Challenges

Strict Google Ads policies for medical, hormone, and weight-loss services
Budget loss due to broad match keywords and irrelevant high-cost queries
Large volume of low-quality leads that did not convert into consultations
Weak ad strength caused by missing keywords, CTAs, and poor headline structure
Incorrect conversion tracking, where non-valuable actions were treated as leads
No compliant, service-specific landing pages approved by Google

Our Promotion Strategy

Ad Quality Improvement​

We rebuilt ad copy by adding high-intent keywords directly into headlines, strengthening calls-to-action, and improving headline structure. Visual assets, sitelinks, and extensions increased CTR and search visibility.

Conversion Tracking Optimization

We created a single primary conversion focused only on lead form submissions and removed secondary events that distorted performance data. This allowed Google Ads to optimize toward real patients.

Keyword Strategy Optimization​

Irrelevant and expensive search terms were removed. Broad match keywords were replaced with phrase and exact match to attract higher-intent traffic. Search queries were cleaned weekly, with new commercial keywords added continuously.

Compliance & Landing Pages​

To meet Google’s medical advertising requirements, we rewrote ad copy, removed restricted terminology, and built dedicated landing pages for TRT, HRT, and weight loss. This ensured stable approvals and higher conversion rates.

Budget Control & Scalable Growth

We reduced wasted spend while maintaining lead volume and scaled campaigns only after achieving stable, predictable results.

Results in Numbers

1 +

increase in leads

1 %

reduced advertising costs

1 $

cost per lead

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