Prime Furniture

“Prime Furniture” is a leading furniture retail chain in Kazakhstan, offering kitchens, bedrooms, living rooms, office furniture, and mattresses. The company faced a major challenge: it lacked an effective advertising system. Demand for office furniture was seasonal and unpredictable, and customer acquisition relied mostly on word-of-mouth. With rising competition and no structured digital advertising, the company struggled to generate consistent leads and was losing potential clients.

We helped Prime Furniture build a lead-generation system through Google Ads, implemented tools to boost website conversions, and delivered steady growth in inquiries and qualified leads.

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Our objectives included

Increasing the number of mid-market clients through Google Ads

Promoting priority product lines, like office furniture, and doubling their sales

Improving website conversion using tools such as quizzes, live chat, pop-ups, and product suggestions

Continuing to lower cost-per-lead while gradually increasing the number of leads

Challenge

The company faced several challenges. Its wide range of product lines required separate advertising campaigns and tailored approaches for different audiences. Seasonal demand for office furniture made it difficult to achieve the primary goal of increasing sales in this segment. Additionally, high competition and the risk of attracting unqualified traffic posed a threat of unnecessary expenses.

Solution

Precise targeting by product category. Separate keywords and audiences were selected for each furniture category—kitchens, bedrooms, living rooms, office furniture, and mattresses. This approach helped avoid unqualified traffic and attract clients with specific needs.

Seasonal optimization. Budgets were allocated based on the low and high demand periods for office furniture to maximize lead generation during peak times.

Conversion growth tools. Quizzes, chat-bots, pop-ups, and product suggestions were used to engage website visitors and increase contact collection.

Geo-targeting. Ads were configured by cities and regions across Kazakhstan to focus on audiences who were ready to make a purchase.

Cost-per-lead reduction. Continuous campaign optimization and creative testing helped generate more leads at a lower cost.

The results speak for themselves

+ 1 %

increase in leads over 6 months

- 1 %

reduction in cost per lead

1 $

cost per lead

1 +

years of partnership

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