CarTravel

“Car Travel” is a company that specializes in transporting cars across the country using car carriers. The company had never used Google Ads before. Instead, they relied on customer referrals, billboards, and industry-specific websites to get new customers

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Our objectives included

Estimation the number and cost of leads

Tailoring the Google Ads campaign to the client's industry specifics

Setting up and launching advertisements

Challenge

The main challenge was ensuring the car carrier’s full capacity along its entire route. This required managing Google Ads campaigns in the cities the carrier was traveling to.

For instance, if the carrier was heading to a particular city in two days with three available spots, we needed to boost advertising in that city to fill the remaining space.

Solution

Mapped out the carrier's route with the client

Gathered location-specific requests

Created individual ad campaigns for each route segment for quick activation/deactivation

Implemented dynamic title changes on the site based on user queries, making both ads and the site more relevant

The results speak for themselves

leads In the first month

1 $

leads at a cost

1 %

click-through rate

1 %

conversion rate

1 +

month of partnership

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