When a marketer hears the phrase “artificial intelligence in marketing” it can spark an inner dialogue: one part is thrilled by limitless possibilities, while the other starts nervously recalling memes about robots taking over human jobs.
But the truth is, AI isn’t a rival — it’s a powerful ally, if you learn how to work with it wisely.
Artificial intelligence doesn’t just automate processes — it helps rethink your entire marketing approach: test ideas faster, segment your audience more precisely, create content at a lower cost, and analyze customer behavior on a deeper level.
The key is to use it smartly — without losing your brand’s voice in the rush to automate.
In this article, we’ll explore how to use AI and neural networks in marketing, which tools are already delivering real results, and what to keep in mind to avoid losing the human spark behind your brand.
What AI Brings to the Table for Marketers
AI can significantly lighten a marketer’s workload by eliminating routine tasks and speeding up many processes. Data collection, analytics, generating text, visuals, audio, and even video — all of this can now be done in a matter of minutes.
But AI isn’t a magic wand. It won’t replace strategic thinking, empathy, or creativity — the core elements that make marketing truly effective. It’s a tool. And the smarter the marketer, the more value they can extract from it.
ChatGPT for Marketing: Brainstorming 24/7
ChatGPT is one of the most popular tools already being used by marketers, SMM specialists, SEO experts, copywriters, and even PR agencies. It’s like a colleague who’s always available, never takes a day off, and never complains about the office coffee. This model can do almost everything—from generating blog ideas to creating SEO content, editing, competitor analysis, and even identifying pain points in marketing strategies. It’s a real help.
- Quickly come up with ideas for blogs, stories, and posts;
- Adapt texts for different audience segments;
- Write email newsletters;
- Create scripts for videos;
- Analyze competitors and find weaknesses in their communication.
We wrote our own prompt in ChatGPT:
Here are the results it prepared for us:
You can integrate ChatGPT into your workflows as a constant brainstorming partner. For example, ask it for 10 headline ideas while you’re having your coffee. Or have it prepare a weekly content plan in just five minutes.
It’s important to remember: don’t upload confidential data to the AI — it’s not designed to store secrets. However, it’s easy to use for processing public information, analyzing competitors, and working with standard content.
Arcads: User-Generated Content for Pennies
Videos featuring customer reviews, product demonstrations, or case studies are some of the most convincing formats in digital marketing. But producing them can be expensive and time-consuming. Arcads solves this problem.
The service generates realistic videos starring characters with faces of real people. You write the script yourself, customize the speech style, voice, intonation, and choose the appearance. The result feels like a real user who just recorded a video about your product.
Arcads can be used for:
- Simulating UGC (user-generated content);
- A/B testing different scripts;
- Creating testimonials and storytelling videos without hiring a production crew.
Combined with ChatGPT, it becomes a factory for affordable yet effective promotional videos ready to be published on websites, social media, and landing pages.
Runway: Videos You Can Reshoot Without a Camera
If you need not just photos but videos—and you’re not ready to spend on a production crew, makeup artists, and studio rental—meet Runway. This AI can create and edit videos. It doesn’t just remove backgrounds or add filters—it literally brings your footage to life.
For example, if you have a short video shot on your phone, you can turn it into a promotional clip in Runway: change the background, add effects, overlay titles, generate transitions, and even paint in details that weren’t originally there. Need a scene where the person turns their head—but in the original, they don’t? The neural network will add that movement.
To test this service, we selected a photo of Svetlana Vazhnikina—the founder and owner of our company:
Here’s the animated clip we created from the photo:
This is especially relevant for companies with a small budget: you can create a creative video in one evening, without production teams or lengthy editing.
Fabula: Beautiful Images Without Graphic Design Skills
Fabula is another tool that’s becoming essential for the future of marketing. The service transforms images, changes backgrounds, adds atmosphere, and even “redraws” scenes in the style you want — for example, anime, painting, or 3D graphics.
Benefits:
- Fast creative generation for advertising;
- Adapting product photos to different styles and platforms;
- Ability to test visual positioning hypotheses.
Now, if you want to see how your product would look in a boho-style interior or on a beach, there’s no need for a photoshoot — just set the parameters.
ElevenLabs: Your Voice – Without the Fatigue
Voiceovers have long been a standard in video content, but not everyone sounds like a Discovery Channel narrator. ElevenLabs lets you choose from thousands of voices, clone your own, adjust tone and emotion, and even translate it into another language.
Want to voice over TikToks, YouTube Shorts, or Stories—and sound like a pro? This tool is made for you.
ElevenLabs.io offers a wide selection of AI-generated voices, supports voice customization, and allows you to work in multiple languages. You can even clone your own voice to give your content a unique personality!
How can you use this in advertising?
- Create voiceovers for user-style videos or any content that needs audio narration.
- Clone your voice to produce videos or TikToks that feel personal and on-brand, adding character to your marketing content.
Munch: Automatically Edits Videos Like a TikTok Pro
If you have a long video—like a webinar, interview, or livestream recording—and you’re wondering how to make the most of it, Munch is the tool for the job. It analyzes lengthy footage and automatically cuts out short clips that are perfect for social media. But it’s not just about cutting—it actually picks the moments that will hook your audience.
Munch analyzes the script, emotional tone, pacing, and even behavioral triggers. The result? A batch of clips with subtitles, headlines, and proper formatting—ready to post.
Let’s say you hosted a one-hour livestream. Editing used to take half a day. Now? Just 10 minutes. Munch will find the key moment where you said something important and turn it into a 30-second clip—as if you had your own producer.
In a world where video content is key to audience engagement, this kind of tool makes it easy to publish videos consistently—without a full editing team. It’s a perfect solution for personal brands, educational projects, and businesses that actively promote themselves on social media.
Lumen5: Turn Articles and Posts into Engaging Videos
When you need to transform an article or social media post into an eye-catching video, Lumen5 has your back. Just paste in your text, and the AI automatically selects visuals, animations, and music to match. It’s not just a slideshow—it’s a full-fledged video that captures attention and delivers your message.
What’s great: you can customize the visual style with your brand colors, choose the format (square, vertical, or horizontal), and fine-tune each scene. That’s especially valuable for brands focused on maintaining visual consistency.
We took the full text of this article and ran it through Lumen5. It processed the content and generated a presentation-style video based on it.
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