Website for Real Estate
«DV Developer» is a construction company specializing in the development and implementation of residential projects.
The client approached us with a challenge: a damaged reputation due to past delays in the construction of a residential complex — back when the company operated solely as a general contractor.
Today, the business has transformed into a full-fledged development firm, but lingering public perception continues to negatively impact their sales.
Website for Real Estate: Goals & Objectives
Work Process
To help rebuild the client’s reputation, we proposed conducting a marketing study. As a result, we identified the company’s unique features, outlined a promotion strategy, and developed a prototype of the future website.
Marketing Research
During the marketing research phase, we identified key advantages that helped improve the client’s reputation:
- Assistance with bank loan approvals;
- Option to purchase a home with a 2% mortgage;
- Possibility to buy with no down payment;
- Compliance with Federal Law guarantees;
- Participation in the Shareholder Protection Fund;
- Financial independence from banks;
- Fixed pricing after payment;
- Transparency with buyers: open communication, site visits, and full access to the construction process
These advantages help position the client as more competitive in the market, ultimately improving their reputation and increasing customer flow—leading to higher revenue for the company.
Competitor analysis
During the competitor analysis, we identified key areas the developer should focus on. Understanding the unique features of their own project is crucial for attracting more clients and increasing company profits:
- Active marketing should go hand-in-hand with a well-functioning sales department. The internal processes for handling inquiries and consultations must be optimized to convert leads effectively.
- Since purchasing real estate is one of the biggest decisions in a customer’s life, clients expect the highest value. This means that not only the developer’s reputation matters, but also the location of the property and the surrounding infrastructure.
- Frequent engagement with clients is essential, as their decision-making process is typically long. It’s important to “warm up” the client—consistently communicate, educate them about the project, address objections, and ease concerns.
Design for website
The design features a sleek black base complemented by bold yellow accents. Black brings elegance and solidity to the site, while the yellow highlights draw attention to key information. This color combination is widely used in the construction industry, adding a sense of importance and clearly emphasizing the company’s focus.
Responsive Website Version
Since the target audience in this niche frequently visits the site via mobile devices, we adapted the design to maintain a user-friendly interface while keeping all essential information about the developer accessible.
Results
We conducted a marketing study and developed a custom-designed landing page on Tilda that enhanced the developer’s reputation by highlighting the company’s key advantages.
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